Exploring the ideas that matter.
Exploring the ideas that matter.
my19th symbolizes persistence, patience, and perspective.
Not every idea is a winner, and not every failure is a loss.
We’re a research-driven innovation studio that explores real-world problems through purposeful experimentation. We test grounded ideas, iterate quickly, and spin out the ones that work.
Along the way, we also help others do the same. We support creators, founders, and community-driven thinkers in shaping their concepts, avoiding common pitfalls, and reaching their business goals — whether that means launching, scaling, or refining what’s already working.
We explore real-world problems through experimentation, iteration, and purposeful design. Each project below represents a unique solution we’re actively working to bring to market. These are live explorations. Some may become standalone ventures, others could be tabled, and some will be retired. That’s the nature of innovation.
We envision a future shaped by thoughtful experimentation — where bold ideas are tested, refined, and built to serve real people in real places. A future where innovation is not a buzzword, but a process. Where local needs inspire scalable solutions. And where the courage to try, fail, and try again leads to breakthroughs that matter.
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